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The best way to get an actually experience of something is to be in it, like basketball in a local playground, softball in a community park, skiing in the Colorado Rockies or biking the back-mounting trials of Utah. Adidas is a sport related company that now maintains lines including athletic shoes, equipment and apparel arenas as well as sport eyeglasses. Based on the principle stated right now, the company always “employs” professionals and Olympic athletes and teams to try its products. This is an every important aspect during the whole process of production. In most cases, sports companies including Adidas would sign endorsements with professionals and athletes, after which they can use the endorsements to carry out any kind of marketing and advertising. Such kind of a practice is always quite effective in generating credibility among customers.

In particular, Adidas takes its stable of athletes as the initial testing ground where many factors may be involved. According to the marketing and promotions manager at Adidas, Melissa Walker, those contracted athletes would be asked to take interviews about their personal need and requirements from sports eyewear. Based these reflections, the R&D team will then conduct afterward design on the drawing board. There are some examples benefiting from this way of design. The Gazzle collection has helped Adidas credit many of the marathon runners. In fact, there are many other firms who take a similar exercise, including Revo and Rudy Project.

Actually, real experience and need from endorsed athletes and professionals only account for one aspect of product requirements. The impact resistance of the lenses is also important that all lenses should be thoroughly tested. In most cases, manufacturers will use objects to hurl at the lens surface from various angles and distances. When it comes to frame testing, it is possible to launch projectiles at different parts. In other cases, designers may even intentionally sit on or step on the finished prototypes in order to check their durability.