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For Fendi Takes Beverly Hills, the eyewear giant Marchon Eyewear fended off traffic on Beverly Hill’s Rodeo Drive and pitched a tent in front of the Fendi store. As a celebrity stylist, Philip Bloch presented eyewear makeovers on celebrities such as Jennifer Tilly, Joely fisher as well as others. He also published these details to media outlets under E!, Entertainment Television, the Style Network, Fox Television, Los Angeles Magazine and the Los Angeles Times.

Recently, a new sunglass collection especially for men was added to the Fendi line under Marchon Eyewear. The Fendi Uomo Occhiali comes as a wearable, sleek and contemporary accessory for fashionable guys. This new collection includes five styles in metal and plastic, all of which have taken the fashion opulence of the women’s eyewear collection and then translated it. Shapes offered contain rectangular and wrap variations.

In addition, this collection also provides customers with a wide variety of color options, such as metallic beige, brick, gunmetal, anthracite, brown, carbon, horn and onyx. According to Marchon officials, this collection combines both sophisticated, high fashion look and exceptional comfort. This is achieved by the blending of both classic and innovative designs. Similar to other brands, it still incorporates either bold or subtle logo treatments.