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Around the world, the Guess Company has never been surpassed in offering style and quality associated with its eyewear products. Under the Viva International Group, Guess Eyewear adds a new collection consisting of metal styles in titanium and stainless steel. These products as well as former ones always help Guess build its image in the field. In particular, this new Guess collection captures the youthful and contemporary look of the Guess brand. In fact, the usage of titanium and related alloys as frame materials enables Guess to gain much of their beneficial attributes. Information from associate vice president of product development for Viva International Debbi Lochli shows that the Guess eyewear line has a collection called the Lighten Up. This collection is often recognized by its incomparable features, including spring hinge temples, drill mount construction with a reinforced steel nose bridge as well as laminated plastic temples.