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Lafont Eyewear was first designed by Laurence Lafont, who was born in Paris and is also the designer of many other products. This innovative lady designs home creations for different companies. Lafont Luxury eyewear is designed for a French manufacturer of high-end eyewear named Lafont. She also supplies one company with designs of bed linens, another one with carpeting and a complete collection of products for the home, like bedding, china, glassware under the ELLE magazine. However, only until 1979 did she begin to go into the eyewear design, encouraged by her husband. Her first collection of eyeglasses sold very well and 1981 Lafont decided to start her own studio. From a starting point, she only maintained a staff of four employees, including her son. Present now, Lafont is doing business throughout Europe, North America, Asia and Australia. And 65% of its products are sold to market outside France.

In the opinion of Lafont, frame color is quite important. Basic colors can be more easily coordinated if a wearer travels a lot. In this sense, she has changed blacks and grays to navy blue. In addition, purple and lime are among her favorites, even if they are not bestsellers. In fact, frame colors have changed a lot over the years.

Lafont also notes some of the challenges in doing good designs. One is timing. In the fashion market, it is unwise to be either too late or too early to release new designs. In France, an average customer would change his or her eyewear only once every four years. In this case, updating fashion every year or even every season is always considered as unnecessary. And the second challenge is objectivity. To some extent, this is harmful because objectivity may lead the designer into similar products she has ever seen. This contrasts with the need for innovation. From a long-term business view, Lafont expects her eyewear company to be recognized as a distinctive Parisian business with an international customer base.