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Thalia Eyewear is the cooperative product between Kenmark Optical and Thalia, an internationally renowned Latin singer and actress. As a leader in her worlds, Thalia stands for style, confidence and glamour. Within the Thalia eyewear collection, Kenmark is thrilled to express all of Thalia’s beauty and sex appeal. This eyewear collection will target young Latin or Hispanic women between 15 and 35. Belonging to 12 ophthalmic styles, eyeglasses of this collection come in shapes such as fun, trendy variations on bowtie, cat-eye, oval, rectangular and wrap designs. Eight styles are metals and four are plastics. The Thalia collection also contains six sunglass styles, four of which are plastics and two are metal/plastic combinations.

In addition, the Thalia eyewear line has another collection named Thalia Girls added by Lancer International, a division of Kenmark Group. The new collection includes nine ophthalmic styles that represent the fun and excitement, driving those users to imagine the image of pop singer Thalia. This new Girls’ collection developed by Kenmark effectively bridges the gap between the market and young girls’ demand. Targeting girls ranging from nine to fifteen, the Thalia Girls collection caters those girls who are actually fashion-forward consumers in the market, because they usually wear eyeglasses as accessories. Those girls usually make fun from trendy items such as eyewear, scarves and bangles.

The Thalia Girls collection contains frames made from metals, including stainless steel and flat metal, plastics, as well as metal/plastic combinations. Trendy shapes include bowtie, cat eye, rectangular and teacup. There are still two semi-rimless styles, which come in two sizes with Thalia Girls nose pads and spring hinges.