It is not normal. Your eyes may get the infection or the inflammation. That's why your eyes feel hurt when you roll the eyes. When you roll the eyes, you increase the coming bacterium movement through the hands. You'd better not roll your eyes. You are strongly suggested to go to the hospital to have a full check on the eyes.
Well, you mean you would like to rub your eyes? If so, then if is normal for you to feel hurt, because as you can see there would generate some bacteria if you try to rub your eyes with your dirty hands, which may results in some infections and hurt feelings. Because your hands are dirty and could give your eyes infections, you should know infections could make your eyes pain, watery and dry. Anyway, try to get some eye drops now.